Attorneys for the Bellagio hotel-casino on the Las Vegas Strip are demanding that a Canadian company stop doing business as "Bellagio Limousines.''
The Las Vegas resort filed suit Monday against Bellagio Limousines of the Toronto area in U.S. District Court in Las Vegas, alleging the company has been infringing on the resort's trademarks by offering "Bellagio'' limousine services and by promoting its services with an Internet Web site.
A request for comment on the allegations was left with the company Tuesday.
In its lawsuit, the Bellagio hotel-casino said that since it opened in 1998, its trademarks "have become distinctive and famous'' worldwide for resort hotel and casino services including concierge and limousine services.
Bellagio hotel-casino attorneys, with the Las Vegas law firm Brownstein Hyatt Farber Schreck LLP, charge that in July 2008, Bellagio Limousines registered an Internet domain name and linked it to a Bellagio Limousines Web site offering limousine services in Canada and the United States.
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