Commercial Including the Hoover Dam

[vegasrocks]

Have you guys seen the commercial for AT&T that features the Hoover Dam and other buildings being covered in orange cloth?

Well a reader wrote in to the Las Vegas Sun and asked, "How did they do that"?

Here is how they did it... A film crew actually filmed a bolt of cloth five feet wide by ten feet long as it was rolled over the edge of the dam. It of course barely covered the dam at all but they were able to take that similate the entire dam being covered in the cloth.

Video

Visual effects company MPC describes the simulation process on its website. Fabric was shot at high speed on “large models” so it could “be composited onto the live action element.” Experts in computer-generated imagery then created a program “that could simulate realistic vertical and horizontal rolls, with wind and surface resistance.”

I thought that was kind of neat how they did that. Especially with the Hoover Dam.

[IluvVegas]

Hey thanks for posting this as I have been very curious as to how they managed to do that.

That is so neat looking the way it makes it look in the finished commercial. Technology today can do unbelievable stuff and really make you wonder how they accomplished that one. lol

[vegasrocks]

Your welcome. I was a bit curious too. It's really neat how they were able to simulate the whole thing with just that one bolt of cloth. Technology is amazing. There isn't anything that cannot be created with the right software and know-how.